nerosterling.blogg.se - Starfront collision note 3

Motivating salary and a merit based pay system & bonuses.Manage a marketing calendar based on the game’s updates and promotions and at the same time oversee related announcements, merchandising, and community management aspects.Prioritize bug fixing and user experience improvements, following up on the game updates schedule with production team and monetization manager.

Share the results & your personal recommendations with the game’s production team and top management.Measure and analyze game users’ feedback, behavior and market’s acceptance.Coordinate the Community Management and Customer Care activities and set a specific Game Customer Care policy when needed.Analyze the marketing campaign’s results and report it to the game’s team, top management and licensor.Create game’s promotional tools, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other needed assets for special marketing initiatives.Constantly support our sales teams with pitch docs for app stores merchandising and develop specific sales tools.Coordinate the strategy implementation with local marketing & PR teams, Key Account Managers, Game Monetization & User Acquisition Manager and Partners.Example of communication actions: press relations, promotion and partnership programs, social marketing actions, traffic acquisition recommendations Define the marketing strategy in order to reach brand awareness and generate traffic and game installations.Coordinate game’s approval with all the copyrights owners (Universal, Sony Pictures, Marvel).

Follow the game development stages and make recommendations to improve user experience, engagement, socialization and retention.

Conduct market researches, competition benchmarks, polls and consumer studies deliver relevant analysis according to different variables.

Manage marketing deliverables: keep a reliable planning up-to-date, build the marketing deliverables with the marketing artists, and make sure the marketing assets are top notch quality.

Create the game’s brand identity: title, packaging and “story telling” around the game’s scenario and characters.

Identify the game’s target audience, positioning, values, and selling points.